Let’s be honest.
Coming up with new content ideas day after day can drain even the most creative person faster than a smartphone battery scrolling Instagram.
Creating fresh content for your brand’s digital assets is time-consuming (and quite frankly exhausting). You feel pressured to perform because you know the benefits of producing consistent high-quality content.
Stop posting for even a few days, and the Almighty Algorithm punishes you for your insolence by downgrading your content in search results.
AI content creation tools can help alleviate that stress.
I’m not suggesting you use AI to generate new posts for you. As we learned in our last blog about best practices for AI content creation, you must review, edit, and customize the output before it meets the high standards for your brand.
There’s a better way to use AI to reduce the time you spend creating content.
Refreshing and reusing existing content is a task at which AI excels. Some of the ways AI can breathe new life into old content include:
Revive your best stories: turn top blogs into social media posts
You’ve probably figured out by now that your social media audience prefers a different style of content than visitors to your blog.
Shorter, punchier posts tend to perform better on social.
One of the easiest ways to repurpose in-depth content from your blog is to turn it into bite-sized chunks of compelling copy for your social accounts.
Here’s where AI content creation tools come in handy.
Pick the AI content generator you prefer and upload your blog post in its entirety (for the best results). Then, create a prompt that details how you want to use that information to create smaller social media posts.
Get specific, right down to the tone of voice you want to use and the purpose of the content (drive more website traffic, generate more leads).
Take it one step further by asking AI to generate attention-grabbing captions or questions for polls and quizzes to accompany your posts when appropriate. Adding polls and quizzes is an effective way to boost engagement.
Blogs to social media carousels
Blogs with multiple talking points make excellent social media carousels. Visually pleasing carousels draw people in.
Once they’ve found your post, you can impart the same wisdom from your blog in a more palatable format for social media scrollers.
Remember not to put too much text on each carousel slide. Likewise, creating a 60-page carousel is overkill. Limit it to 8 to 10 pages maximum for the best results.
A note of caution: never upload content that contains sensitive information about your organization or its customers to AI tools. Everything you feed to AI is stored in its database for reference later. You can get yourself in hot water if you overshare after signing a non-disclosure agreement.
Repackage podcast gems: turn audio insights into viral blog wisdom
According to the Pew Research Center, 42% of Americans over the age of 12 listen to at least one podcast a month. That’s a marked increase from the 12% who tuned in just one decade ago.
It’s not difficult to see the allure.
Podcasts are an engaging, amusing way to pass the time. You can use them to learn new information or explore topics in depth. They’re also an effective way to create a sense of community among your brand loyalists who feel connected to the podcast host and each other.
If your small business has invested in producing a podcast, you can easily take episodes and turn them into blogs. Several AI tools specialize in performing this task.
You’ll want to do some fine-tuning to the output to add links, images, section headers, and other elements that make blogs more engaging. Consider adding an introduction and conclusion in your brand voice to add some personality to the piece.
Bring your content to life: transform written insights into viral visuals
Social media is the perfect opportunity to pack your content into snackable visual media bites. You don’t have to be a skilled graphic artist to take data from blogs, case studies, and even podcasts and turn it into an appealing chart, diagram, or other graphic.
AI tools such as Adobe Creative Express, Midjourney, and Dall-E 2 can take text prompts and turn them into eye-catching social graphics, quotes, and charts. The image that accompanies this section was generated by using Adobe’s text-to-image generating software.
For instance, a key statistic from a podcast episode can become a colorful infographic that educates and engages your audience. You can even use it to direct them back to the podcast to learn more.
As with anything else AI produces, check the output for accuracy before publishing.
Give your content the Hollywood treatment
You don’t need fancy video equipment to repurpose written or audio content into video clips. Using an AI text-to-speech narration combined with royalty-free media gives your content the Hollywood treatment, red carpet entrance and all.
Most AI tools that do this task work similarly. You input your existing blog post text or podcast transcript. Then, select visual themes, graphics, and music to match your brand style.
When prompted correctly, the AI should spit out a video clip you can share on social media or use in digital ads. Touches that individualize the video can include an intro and outro of you or another brand representative.
Always manually include captions to ensure your content is accessible to everyone.
AI content creation repurposing saves time and money
AI isn’t a magic wand for repurposing your content. You can’t just wave it and expect miracles.
You must invest your time to learn how to breathe new life into old blogs, transform podcasts into long-form content, and create eye-catching visuals from written passages. With some strategic effort, you can get significantly more mileage out of your high-quality content.
Do it well, and you’ll save time and money down the road while keeping your brand top-of-mind.
Need help with AI content creation tools? The Write Reflection offers 1:1 content marketing training for entrepreneurs and small business owners that’s customized to meet your needs. Reach out today to schedule a session. Mention this blog to receive a 25% discount on your first session fee.
About the Author - Shari Berg