Give your copy every opportunity to shine online with SEO copywriting and content writing from The Write Reflection™. When consumers let their fingers do the walking, will search engines recommend your brand? If the answer is no, it may be time to rely on the SEO copywriting and content writing expertise of Shari Berg from The Write Reflection™. With more than 25 years of experience, The Write Reflection™ uses all the tricks of the trade to earn brands top ranking on Google, Bing, and other popular search engines.
Did you know that roughly 6.2 billion online searches occur daily – that’s 40,000 search queries everysecond. And that’s just the statistics for the world’s number one search engine, Google.
We have all heard the marketing adage that content is king. What, exactly, does that mean? The term was coined all the way back in 1996 when Microsoft founder Bill Gates wrote an essay featuring the phrase. Gates’ essay embraced the future of the Internet as a marketplace for content.
Not just any content will do. As any writer skilled in search engine optimization (SEO) will tell you, quality wins out over quantity any day. Writing “mills” that produce copy with keywords awkwardly crammed into it just to meet the customer’s quota is not creating the kind of top-notch content that will get search engines excited. Creating content that provides value to your brand is worth the time, effort and expense. It will organically optimize your site’s ranking better than any other strategy. Readers first, SEO second. That is the golden rule for any online content that aspires to drive engagement.
Organic SEO vs. Paid Results
Organic search results are generated based on unpaid, natural rankings from search engine algorithms. Say you’re a local photographer who specializes in weddings. Competition is fierce, so it’s important to establish yourself as an expert, as the go-to person to have for fabulous wedding photos. Working with a writer to create fresh, engaging content on not only your website pages but also in the form of a blog, is a great way to organically boost your search rankings. Organic results also can be obtained using creative digital marketing campaigns for use on social media.
Paid search results are exactly as you’d expect. A company has paid to have their content appear at the top of search engine rankings. Search engines include an “AD” denotation with these results, which indicates they are paid ads. The ads can be confusing to consumers because they are cleverly designed to fit in with organic search results. Some consumers may be unaware that those results are only appearing at the top because someone paid to put them there. In recent years, paid results have soared in popularity because they require very little effort. Companies set the budget for their ads (pay-per-click). While this may be a great way for a new brand to get noticed quickly, it is not a great long-term strategy. Establishing yourself as an expert in your field and offering fresh, informative content on your website and social media platforms is still the best way to build a loyal following.
Increase Your Website Traffic With SEO
When you’re first starting out, getting noticed online can be difficult. Here are some strategies that can help.
Social Media Roughly 90 percent of businesses are using social media for marketing purposes. Platforms such as Facebook, Twitter, Instagram and Pinterest are great outlets for display advertising. Paid options are available on these platforms. Organic results will require consistency in posting and patience.
Evergreen Content Blog, blog, blog. It is the best way to keep fresh content on your website. Be sure to create content that is naturally rich in SEO keywords for the best results. Follow the golden rule of quality writing first, SEO keywords second.
Build Backlinks These are links from an external website back to your content. They are vital for bringing new traffic to your website. Creating content with innovative ideas and information worth sharing is the best way to get noticed and earn backlinks.
People First, SEO Keywords Second
We have all seen it - the text that is so stuffed with SEO keywords that it is difficult to read. Some SEO copywriters focus so much on industry-relevant keywords they forget to write for real people and not just Google's web crawlers. Yes, you want your digital content to rank well with search engines, but never at the expense of your target audience.
The Write Reflection's™ SEO copywriting approach differs from other SEO copywriters. We believe in writing for people first and search engines second. What exactly does that mean? We craft an engaging brand story that weaves SEO-focused keywords naturally into the content. Your readers will become the heroes of their journeys with your brand. Google, Bing, Yahoo, and other search engines still will find your copy. We would go so far as to say search engines are drawn to it because they seek out highly relevant content that adds value while solving a searcher's query. Yes, friends, you can have your cake and eat it, too. Ask us how.
Content with a Purpose
Creating SEO content that drives traffic to your website is only the first step. Once visitors arrive on your page, what action do you want them to take? Your content must have a purpose beyond SEO ranking if you want it to convert.
The content strategy experts at The Write Reflection™ work with you to create content for users, not just Google and other search engines. That's our "People first, SEO Second" promise.
We create content that's more than just an echo chamber for every other industry piece online using similar keywords. We strive to add value through authoritative and unique content that's not afraid to push the boundaries. When you want to optimize your content for a specific channel without blending in with the crowd of competitors, turn to the content innovators at The Write Reflection™ to get the job done.
Take Back Control of Your Content
Maybe you have worked with copywriters before and have not had the best experience. Perhaps you have always wanted to hire a professional copywriter but have felt priced out of the service. Everyone deserves the chance to experience the magic of quality SEO copywriting, which is why we customize our products and services to align with your financial resources.
We do more than provide quality copywriting at affordable prices. At The Write Reflection™. We ensure your voice is heard throughout the process. No one knows your business better than you, which is why we value your input on every project we complete. Our copy establishes your brand as an authority, inspiring consumer confidence in your products and services. We help you write the words that speak directly to your ideal client, allowing your business to stand out in the crowd.
Invest in the Power of SEO Copywriting
Creating quality content isn’t as easy as it sounds. Far too often, individuals with little to no experience crank out a bunch of words and pass it off as a product that will get results. Worse yet, they follow the advice of copywriting hacks that suggest anyone can write an excellent blog post in an hour that converts. The Write Reflection™ offers quality copywriting services, content writing, event planning, SEO and SEM, copyediting and graphic design. Our copywriting service lends its expertise to businesses, nonprofits, and other organizations in Pittsburgh and beyond. The Write Reflection™ is owned and operated by Shari Berg, a professional with over 25 years of experience. Shari has the knowledge to help grow your business. Contact us today if you’re ready to earn Google’s superstar status.