Social media marketing is a critical component of any well-rounded content strategy. Solopreneurs and small businesses must master the art of creating relevant and interesting content for their ideal customers to drive growth. With more than 100 social media platforms available, how do you know which ones are the most effective for achieving your goals? It’s easy to become overwhelmed quickly at the thought of creating content for multiple sites. Spreading yourself too thin is never the right approach. You can crush your competition with a less-is-more social media marketing strategy that helps your brand shine online. Our latest blog post answers the most common questions to guide you through the process. Should I be on every social media platform?Kaiya Williams, the founder and executive director of KAW Management Group, said she gets this question a lot from her clients. It’s mostly people who are newer to social media for business instead of personal use. The short answer to the question is no. “You definitely don’t need to be everywhere all at once,” she said. “It’s rare cases where you see a brand that needs to be or should be on every platform.” Instead, she advises her clients to choose 1 to 3 social media platforms and focus their efforts there. That’s because most small businesses have limited resources. Maintaining an active and engaging presence on more than 3 channels is nearly impossible. “My only exception is if they have a team of content creators who each specialize in different platforms, or if they’re comfortable with repurposing content. Otherwise, they’re going to get burned out,” said Williams. Some other reasons why trying to have a presence on every social media platform isn’t necessary for small businesses include:
How do I pick key social media platforms for my brand?Creating a detailed customer persona is the most effective way to determine which social media channels you should focus on. “It all goes back to your ideal client or customer persona,” said Williams. “If you’re not clear on that, then there’s probably already some challenges you’re seeing in your marketing because it’s not converting very well. Without that, your copy isn’t speaking to the right person.” For instance, if your brand serves mothers aged 25 to 32, then it’s unlikely you should focus your efforts on TikTok. Creating a customer personaCreating a customer persona can feel overwhelming, especially for solopreneurs and small business owners who are wearing many hats. Answering the following questions can guide you through the process:
Creating content that hits the mark“When creating content, find what people like and keep doing it,” said Melina Oliver, the social media influencer behind Maples Neigh-borhood. Oliver describes herself as an accidental sensation who went viral on TikTok for a simple video of her then 2-year-old son calling their horse in from the pasture. She wasn’t trying to go viral with the post. But once it happened, it was hard to put that genie back into the bottle. She’s continued to create content that pleases her followers and monetizes her channels, noting the key to her success is simple. “Being authentic is always best. Don’t write a script. For me, just showing the authentic interaction between my son and horse is what people want to see.” How much time should I commit to social media content creation?This is always the million-dollar question for solopreneurs and small business owners who are already stretched too thin. Building organic awareness and engagement takes time. You can expect to invest at least 6 months into the process before seeing actionable results. “You have to be patient,” said Oliver. “It takes a lot of time and effort to grow on social media and you will have ups and downs. Be patient. Be consistent.” However, if you’re not getting leads and building a solid following after 6 months, it might be time to investigate all aspects of your content, not just how often you’re producing fresh stuff. “Let’s say your ideal customer is on Instagram, but you’re writing entire books of blog posts in your captions,” said Williams. “So, no one is really reading that so it’s not converting.” Instagram is designed to appeal visually to your followers. High-quality images or videos – including Instagram Stories – work better than long-form text posts. Another critical factor is learning how to use SEO keywords in your content. The Write Reflection teaches this method to solopreneurs and small business owners as part of our 1:1 content training. Williams agrees knowing how to SEO your social media is critical for gaining visibility. “SEO is becoming more important on Instagram, so are you engaging the right keywords?” she said. “If not, it might be a visibility issue, not that your people aren’t there.” Ultimately, Williams said how long you invest in a particular platform depends on your available resources. “Founders trying to manage social by themselves, this isn’t a great way to allocate your time,” she said. “Do some research and decide if you should table a platform or bump it down in your priority list.” About the Author - Shari Berg
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Let’s be honest. Coming up with new content ideas day after day can drain even the most creative person faster than a smartphone battery scrolling Instagram. Creating fresh content for your brand’s digital assets is time-consuming (and quite frankly exhausting). You feel pressured to perform because you know the benefits of producing consistent high-quality content. Stop posting for even a few days, and the Almighty Algorithm punishes you for your insolence by downgrading your content in search results. AI content creation tools can help alleviate that stress. I’m not suggesting you use AI to generate new posts for you. As we learned in our last blog about best practices for AI content creation, you must review, edit, and customize the output before it meets the high standards for your brand. There’s a better way to use AI to reduce the time you spend creating content. Refreshing and reusing existing content is a task at which AI excels. Some of the ways AI can breathe new life into old content include:
Revive your best stories: turn top blogs into social media postsYou’ve probably figured out by now that your social media audience prefers a different style of content than visitors to your blog. Shorter, punchier posts tend to perform better on social. One of the easiest ways to repurpose in-depth content from your blog is to turn it into bite-sized chunks of compelling copy for your social accounts. Here’s where AI content creation tools come in handy. Pick the AI content generator you prefer and upload your blog post in its entirety (for the best results). Then, create a prompt that details how you want to use that information to create smaller social media posts. Get specific, right down to the tone of voice you want to use and the purpose of the content (drive more website traffic, generate more leads). Take it one step further by asking AI to generate attention-grabbing captions or questions for polls and quizzes to accompany your posts when appropriate. Adding polls and quizzes is an effective way to boost engagement. Blogs to social media carouselsBlogs with multiple talking points make excellent social media carousels. Visually pleasing carousels draw people in. Once they’ve found your post, you can impart the same wisdom from your blog in a more palatable format for social media scrollers. Remember not to put too much text on each carousel slide. Likewise, creating a 60-page carousel is overkill. Limit it to 8 to 10 pages maximum for the best results. A note of caution: never upload content that contains sensitive information about your organization or its customers to AI tools. Everything you feed to AI is stored in its database for reference later. You can get yourself in hot water if you overshare after signing a non-disclosure agreement. Repackage podcast gems: turn audio insights into viral blog wisdomAccording to the Pew Research Center, 42% of Americans over the age of 12 listen to at least one podcast a month. That’s a marked increase from the 12% who tuned in just one decade ago. It’s not difficult to see the allure. Podcasts are an engaging, amusing way to pass the time. You can use them to learn new information or explore topics in depth. They’re also an effective way to create a sense of community among your brand loyalists who feel connected to the podcast host and each other. If your small business has invested in producing a podcast, you can easily take episodes and turn them into blogs. Several AI tools specialize in performing this task. You’ll want to do some fine-tuning to the output to add links, images, section headers, and other elements that make blogs more engaging. Consider adding an introduction and conclusion in your brand voice to add some personality to the piece. Bring your content to life: transform written insights into viral visualsSocial media is the perfect opportunity to pack your content into snackable visual media bites. You don’t have to be a skilled graphic artist to take data from blogs, case studies, and even podcasts and turn it into an appealing chart, diagram, or other graphic. AI tools such as Adobe Creative Express, Midjourney, and Dall-E 2 can take text prompts and turn them into eye-catching social graphics, quotes, and charts. The image that accompanies this section was generated by using Adobe’s text-to-image generating software. For instance, a key statistic from a podcast episode can become a colorful infographic that educates and engages your audience. You can even use it to direct them back to the podcast to learn more. As with anything else AI produces, check the output for accuracy before publishing. Give your content the Hollywood treatmentYou don’t need fancy video equipment to repurpose written or audio content into video clips. Using an AI text-to-speech narration combined with royalty-free media gives your content the Hollywood treatment, red carpet entrance and all. Most AI tools that do this task work similarly. You input your existing blog post text or podcast transcript. Then, select visual themes, graphics, and music to match your brand style. When prompted correctly, the AI should spit out a video clip you can share on social media or use in digital ads. Touches that individualize the video can include an intro and outro of you or another brand representative. Always manually include captions to ensure your content is accessible to everyone. AI content creation repurposing saves time and moneyAI isn’t a magic wand for repurposing your content. You can’t just wave it and expect miracles. You must invest your time to learn how to breathe new life into old blogs, transform podcasts into long-form content, and create eye-catching visuals from written passages. With some strategic effort, you can get significantly more mileage out of your high-quality content. Do it well, and you’ll save time and money down the road while keeping your brand top-of-mind. Need help with AI content creation tools? The Write Reflection offers 1:1 content marketing training for entrepreneurs and small business owners that’s customized to meet your needs. Reach out today to schedule a session. Mention this blog to receive a 25% discount on your first session fee. About the Author - Shari BergSuccessful entrepreneurs and small business owners often have a do-it-yourself mindset. They take pride in single-handedly building their businesses from scratch and aren’t afraid of rolling up their sleeves and putting in the hard work to get things done. Combine that go-getter attitude with a creative personality, and it’s no wonder so many of them are interested in handling their brand content marketing assets. Before donning a content creator hat, it’s worth exploring the differences between DIY small business content marketing versus outsourcing the work to a professional content marketer. Both have their merits and drawbacks. Becoming a content creator isn’t for everyone. Using this guide can help you decide whether you’re ready to become a brand content creator in training or if you should leave the work to someone more experienced. DIY Small Business Content Marketing: Empowering the EntrepreneurCarving out your brand’s unique voice in the digital landscape is a thrilling experience that comes with its share of challenges and rewards. It’s empowering to control the direction of your brand’s messaging, adding your unique perspective to every piece of content you create. However, it’s sometimes frustrating when things don’t quite go as planned. Let’s explore the most common pros and cons of DIY small business content marketing to help you decide whether you’re up for the challenge. DIY Small Business Content Marketing AdvantagesPlenty of reasons exist for giving DIY content creation a try that appeals to entrepreneurs. Three of the biggest drivers include:
DIY Small Business Content Marketing DisadvantagesDIY small business content marketing isn’t all sunshine and roses. All it takes is one unhappy customer or social media troll to gaslight your efforts to make you question why you ever agreed to handle content creation yourself. The two biggest downfalls to this approach include:
Outsourcing to a Professional Marketer: Tapping into ExpertiseThe excitement of creating your brand’s content can quickly get overshadowed by the daunting nature of how frequently you must post fresh content to keep your audience engaged. Most marketing professionals recommend posting to social media between 2 and 5 times a week. If your website includes a blog, posting fresh content to it once or twice a week is recommended to boost engagement levels. Posting is the easy part. Strategizing and creating the content is what takes the most time. And sometimes, small business owners simply don’t have it to spare. They may start out strong with the initial excitement of serving as their official brand voice, only to find that task falling by the wayside as their business grows and they become overwhelmed with other responsibilities. Content Outsourcing AdvantagesAddressing the huge time suck of content creation by outsourcing the work to a marketing agency or consultant is one way to alleviate the pressure. It’s also one of the most common reasons why eager do-it-yourselfers eventually offload the responsibility. Besides the time-savings advantage, here are some other reasons why delegating the responsibility to a content pro benefits small business owners:
Content Outsourcing DisadvantagesIt might seem like the pros of outsourcing your content creation outweigh the cons. The truth is that they’re about equal. One of the biggest disadvantages of handing the reins over to someone else is the cost. The average monthly retainer cost for marketing agencies and professional marketing consultants is $3,500. Costs can swing higher or lower depending on your content needs. Some other downsides to outsourcing include:
Striking the right small business content marketing balanceDeciding between DIY small business content marketing and outsourcing can feel like a tug-of-war. It’s important to remember there’s no one-size-fits-all solution to guide your choice. An optimal approach depends on individual factors such as budget, the level of control desired, the need for specialization, and any time constraints. Some businesses might find blending the two strategies works best, while others go all-in with one approach. Ultimately, the key to choosing wisely is to align your chosen approach with your overarching business objectives. About the Author - Shari BergAn effective small business content marketing strategy is an essential tool for growth. Without it, you’re flying blind without a clear destination. Many entrepreneurs and small business owners struggle to effectively convert curious prospects into brand loyalists. Embracing the transformative power of marketing funnels turns stagnant traffic into engaged leads and one-time buyers into repeat customers. Understanding and leveraging the power of content marketing funnels gets your brand in front of your ideal customer to build trust and establish authority in your niche or industry. Constructing a conversion-focused funnel allows you to map out an optimized path that aligns with your marketing objectives. Cracking the marketing funnel code unleashes your brand’s potential. Here’s how. Marketing funnels and their importanceA marketing funnel is a strategy that takes prospects through a series of touchpoints, moving them closer to becoming customers. The funnel method attracts a wide pool of prospects, and then narrows it down to the most qualified leads as they progress through each stage. Think of it like a master fisherman at work. First, they cast a wide net into the open waters, gathering an abundance of fish in their initial haul. But not all the fish match the kind the fisherman’s customers prefer. To sort their catch more efficiently, they feed the fish through a funnel that separates the keepers from the toss-backs. Only the prime, healthy fish that meet their standards move into the live well to go to market. A marketing funnel works the same way. Some content is designed to capture initial attention and traffic. Once you have interest, the next step is to turn that traffic into viable leads with more targeted content that educates, entertains, and solves the problems of your ideal customer. They continue to move through your small business content marketing funnel to become loyal customers, while lower-quality leads are tossed back out into the digital sea. Why marketing funnels are importantMarketing funnels are important for improving conversions and maximizing the ROI for marketing initiatives. They provide extra benefits to entrepreneurs and small businesses by:
Understanding the pitfalls of stagnant trafficStagnant traffic refers to website visitors who enter at the top of the marketing funnel but fail to move through the subsequent stages to become loyal customers. Your small business content marketing funnel is negatively impacted in several ways when traffic becomes stagnant:
Common stages of a small business marketing funnelThe stages of an effective marketing funnel vary depending on your specific business goals. While customization is possible along the journey, most small business content marketing funnels follow a similar underlying structure. Stage 1: AwarenessThe initial phase focuses on introducing your brand to potential customers and getting on their radar. Entrepreneurs and small businesses must prioritize awareness in their content marketing strategies if they hope to survive and thrive. Some of the most useful types of content for awareness include:
Stage 2: ConsiderationAfter prospects have regularly consumed your content, they start considering their options. This is where targeted content comes in handy to help them decide what to do next. Some of the content types that fit nicely with this stage of the funnel include:
Stage 3: DecisionOnce prospects know your brand exists and have explored some of the benefits of your products and services, they’ve reached the critical juncture where they decide to buy from you or shop elsewhere. Here’s where a little creativity goes a long way. Produce content that offers the following:
Stage 4: RetentionYour work is far from over once you convert a casual visitor into a first-time customer. This is where so many entrepreneurs and small businesses fall short in their marketing strategy. In this final stage of the funnel, the focus is on keeping existing customers engaged, satisfied, and loyal to your brand. Ideal content for this phase includes:
3 keys to implementing marketing funnelsWhile the stages and methodology behind marketing funnels provide a solid foundation, executing an effective funnel strategy requires honing in on some key elements. Three core focal points small businesses must concentrate on to put impactful marketing funnels into practice include:
Taking a strategic approach with your small business content marketing strategy centered around moving prospects through the funnel transforms how you acquire and retain customers. Common challenges in funnel implementationCreating and implementing a marketing funnel isn’t without its challenges. Understanding and addressing these roadblocks head-on enhances your ability to seamlessly convert stagnant traffic into valuable leads. Two of the most common obstacles include:
Quality content’s role in traffic activationHigh-quality content plays a pivotal role in activating marketing funnel traffic. It serves as the catalyst for capturing the attention of potential customers, engaging them, and seamlessly guiding them through each stage. Key roles include:
Crafting an irresistible lead magnetNo marketing funnel is complete without an irresistible lead magnet. It serves as an initial point of engagement and plays a pivotal role in shaping the prospect’s journey. Do it well, and a lead magnet kickstarts the customer journey, fosters trust, establishes authority, and sets the stage for successful marketing funnel progression by:
Kick your small business content marketing into high gearA strategic marketing funnel is the fuel that accelerates your small business content marketing efforts toward reaching your business goals. Marketing funnels convert passive traffic to engaged customers. Constructing your funnel with conversion-focused content tailored to each stage of the process empowers you to attract ideal leads. Consistently analyzing your funnel metrics enables you to identify and eliminate weak points that are costing you leads. The power of marketing funnels is yours to harness. About the Author - Shari BergYour 8-Step Guide to Creating a Content Marketing Strategy That WorksSmall business content marketing success requires an effective strategy tooled specifically for your ideal customer. Before you ever craft a single word, you must establish a list of marketing objectives and how your content helps you achieve them. Whether you want to boost brand awareness, direct more traffic to your website, or generate more leads, your content efforts must tie in with measurable goals. Maneuvering your brand’s content creation and distribution to align with goals requires an upfront commitment. However, a limited budget doesn’t have to hold you back. You can learn how to craft a content approach that gives you a competitive edge that pays dividends over time by following these 8 steps. 1 – Know Your AudienceBlindly creating content without first nailing down your target audience is a rookie mistake in small business content marketing. Conducting customer research helps you understand the demographics, interests, pain points, and values that influence your ideal customers’ buying habits. Combine the following research methods for the most comprehensive customer profile.
2 – Set Measurable GoalsOnce you’ve identified your ideal customer and understand how to meet their needs, the next step is to set measurable goals for your content marketing plan. The most effective way to determine if your content marketing strategy works is by tying content goals to business objectives. Using the SMART (specific, measurable, achievable, relevant, time-bound) method for setting content strategy helps you identify marketing goals that align well with business objectives. Let’s examine a few of the most common goals and measurable metrics you can track to determine effectiveness.
3 – Create a Content GuideSome small business content marketing agencies call these content calendars. They may recommend creating a year’s worth of content materials and publication dates for your brand to help improve content consistency. Mapping out content topics for each month and pairing them with promotional tie-ins that align well with your brand’s products or services isn’t a bad idea. However, don’t over-plan your content to the point that you squash creativity. Leave room for original thoughts inspired by industry trends and other insights that might not present themselves that far in advance. Your content is more likely to stay fresh and relevant for your target audience if you leave some wiggle room in the planning process. Repurposing ContentOne way you can get the most bang for your buck is by repurposing content. Finding ways to recycle and reuse your content saves you time and money. Don’t worry about people realizing you’ve published a specific item before. You might retain customers who visit your digital assets regularly. However, as your brand grows, you’re going to attract new people to your website and social media feeds who have never seen any of your earlier content. Even if someone views your content frequently, the chances they’ll remember you made the same post 4 or 5 months ago is slim. Don’t be afraid to take posts that have performed well in the past and republish them again later. If aspects can be updated to provide more value, then feel free to make some minor adjustments before hitting the publish button the second (or third) time around. 4 – Focus on Quality Over QuantityNever lose sight of the fact that you’re producing content for people, not search engines. Does that mean you shouldn’t pay attention to SEO best practices for helping your content get found online by consumers eager to do business with your brand? Not at all. However, getting found by search engines like Bing and Google doesn’t mean much if you can’t close the deal once someone finds your content. Small business content marketing strategy works best when it includes content that builds brand awareness, educates your ideal customers, and solves problems. The key to creating relevant content that keeps your ideal customer coming back for more is to conduct thorough research, relying on subject matter experts to provide valuable insights not found elsewhere. Don’t forget to promote your best-performing content across multiple platforms to get the most out of your content strategy. 5 – Distribute on Multiple PlatformsContent that performs well is ideal for this small business content marketing strategy to maximize your ROI. You can take a blog post that’s generating significant traffic on your website and turn it into smaller chunks of information presented in stunning graphic mode for your social media platforms. Just make sure you’re meeting your audience where they already consume content. More than 100 social media platforms exist. Narrowing down which ones work best for your brand goes back to the first tip in this guide about knowing your audience. E-commerce brands do exceptionally well on platforms like Instagram and TikTok because they’re set up for visual success. You can feature photos and videos of your products and services, customer testimonials, and even snippets of your products in action to boost engagement. A common mistake small businesses make is to try to be everywhere online. The only thing spreading yourself too thin accomplishes is unfocused content marketing that leads to burnout for the person handling your social media feeds. Start with two platforms your audience frequents and begin creating shareable content that aligns with your marketing goals and prioritizes quality over quantity. Track your metrics to determine if your efforts are producing results. Don’t be afraid to experiment a bit to discover which social media platforms yield the best results. However, give content creation enough time to work before jumping ship. You can expect a solid 6 months to get reliable measurable results. 6 – Diversify Your ContentA solid content marketing strategy uses a variety of formats. While some customers may prefer infographics that deliver snippets of valuable information, others may connect most with in-depth blog posts or instructional videos that educate and entertain. Go back to the first tip in this guide about knowing your audience. Social media listening is especially valuable for determining the content formats your audience prefers. As with social media platforms, you’re going to want to experiment a bit before you determine which content types generate the most engagement from your ideal customers. 7 – Analyze PerformanceSmall business content marketing success relies on analyzing performance data. Otherwise, you’re just taking shots in the dark. Refer to the second tip in this guide to learn some effective ways to track metrics for common small business marketing goals. Analyze patterns to determine which topics and formats resonate most with your ideal customer. Identify any content gaps where competitors are outperforming you and figure out meaningful ways to plug the holes. Lastly, review buyer journeys to reveal how prospects interact with your content, then refine your strategy to increase your ROI. 8 – Outsource Small Business Content MarketingCreating content isn’t as easy as it looks. Designing pretty graphics doesn’t do much good if the messaging behind the visuals doesn’t resonate with your target audience. Plenty of courses exist for learning how to create content. However, not everyone is cut out for creating content that achieves your marketing objectives. If you’re a small business owner struggling to use the power of content marketing to build brand awareness and generate leads and revenue, there’s no shame in asking for help to achieve your goals. Consider hiring small business marketing content creators who can manage your digital assets to reach your audience more effectively. Large agencies may charge more than you can afford. Options include working with independent content providers who align with your budget and take on increased responsibilities as your brand grows. Outsourcing to the right content creation partner allows you to focus on your core business while still executing a smart content marketing strategy. Small Business Content Marketing Solutions to Help You GrowFocus on the 8 tips in this content marketing guide to find the solutions you need to consistently provide value through content. With a strategic, targeted content marketing strategy in place, your content can effectively attract prospects and convert them to loyal customers over time. Invest the time to research your audience, set measurable goals, and focus on quality over quantity, and your ideal customers will reward your business with engagement and trust. About the AuthorAdmit it. You see all the people liking, sharing, and commenting on your biggest competitor’s Instagram account and are feeling a wee bit jealous. Mimicking their style was an epic failure. You had hoped it would work, but no joy. The repeated attempts to replicate their results have left you frustrated and feeling social media is a waste of your time. What do you have to do to get the same level of engagement from your ideal customers? There’s no one-size-fits-all solution that works for every brand (no matter what some self-proclaimed experts claim). The outrageous – and borderline chaotic – posts that populate Wendy’s social media feeds might backfire if you tried it on your accounts. That’s because Wendy’s knows its target audience and crafts every piece of content it pushes out with their entertainment in mind. So, what’s an entrepreneur or small business owner to do? You’ve come to the right place for some practical tips on how to unlock the power of social media engagement to build brand awareness and boost sales. What’s the right social media strategy for your small business?Small business content marketing strategists often disagree on the most effective way to boost engagement on your brand’s social media accounts. Some are die-hard traditionalists who believe there’s no place for personality or creativity in brand social media accounts. They encourage rigid, “professional speak” that makes visitors to your socials feel like they’re being talked at rather than part of a conversation. The rest of us see things differently. You don’t have to be all prim and proper to resonate with your ideal customer. Nor do you have to go all unhinged in the style of brands like Wendy’s, Duolingo, and Ryan Air. Striking a balance between boring and extreme that makes you more relatable to your target audience – without crossing boundaries that are uncharacteristic of your brand – is the key to success. Crafting a buyer personaHere’s where the hard work of small business content marketing begins. Thorough customer research is the first step in understanding the psyche of your ideal customer. You can’t create content that resonates if you don’t know what makes your ideal client tick. Follow these steps to create a buyer persona that helps your brand create focused content:
How do you craft compelling content that resonates?You can’t speak to your people if you don’t understand how they like to have conversations. And social media content is absolutely a conversation. The quickest way to turn off your followers is by posting and ghosting. Social media is meant to be interactive (that’s why social is in the name). Don’t just talk at your audience. Engage in meaningful conversations with them. You can do this in one of two ways.
The role of storytelling in engaging contentContent that prioritizes a personalized experience for your customers is more likely to build brand loyalty. That’s where strong storytelling skills come in handy. No one wants to do business with a nameless, faceless entity. People connect with people. The most effective way to humanize your brand on social media is through relatable stories about the people behind your brand, the challenges you’ve overcome, and the journey of your products. Let’s say your company just released a new product. Use your social media to tell the story of how it was developed. Highlight the challenges and the triumphs during the design process, the inspiration behind it, and real customer testimonials about how it changed their lives. What’s the role of user-generated content?Small business content marketing pros understand that user-generated content is one of the most effective ways to build trust in your brand and boost engagement. Statistics don’t lie. Customers are more likely to connect with social media content created by their peers rather than solely relying on your branded messages. They consider it more authentic and reliable. Testimonials, reviews, and even demonstrations of how to use your product from social media influencers can foster a sense of belonging. Collaborating with influencers to boost social media engagementSpeaking of social media influencers, some brands have found great success collaborating with them to increase social media engagement. Influencers have followers who align with their niche. When that niche aligns with your industry, you can tap into their established audience to reach potential customers who might not have otherwise discovered your brand. Sharing content from your social media accounts to theirs gets more eyeballs on your feed. The exposure can lead to increased engagement from a targeted and interested audience. Influencers also serve as social proof for your brand. When their followers see someone that they admire and trust endorsing your products or services, it lends credibility. If you decide to work with an influencer, give them creative license to promote your brand in the way they know resonates best with their audience. Create small business marketing content that convertsCreating content is challenging. Even pro content marketers struggle with it occasionally. Social media engagement is not just about gaining likes and comments. Use it to build meaningful connections that ultimately lead to conversions. Transforming your social media strategy into a powerful tool that helps to achieve your content marketing goals is the most effective way to drive small business success. Craft compelling content, foster genuine conversations, and use the visual appeal of your brand to create a thriving social media presence your customers enjoy engaging with every day. Need a little more help? Consider registering for our 1:1 content training sessions or joining our small business content marketing community where you can get ongoing feedback and support. About the Author |
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