Building your brand organically is hard work. Gaining traction with your content creation on social media platforms like LinkedIn and Instagram is critical for natural organic growth. However, social media engagement is a double-edged sword. It’s that elusive metric businesses of all sizes chase to gain more visibility in the feed. It requires a solid content strategy and a commitment to high-quality content that intrigues your ideal customer. If you’re not educating and entertaining your readers regularly, your content will fall flatter than a loaf of homemade bread made from a recipe that skips the yeast. Organic growth is slow and steady when done the right way. It can take months before you gain followers and begin seeing meaningful interactions on your posts. Some people lack the patience to put in the hard work and try to fast-forward to the reward instead. For others, the lure of influencer fame is so great – their vanity so deep – they cross to the dark side of social media and join an engagement pod. What the heck is an engagement pod?Social media engagement pods are private groups of members who agree to consistently like, comment, and share each other’s content. Pods are nothing new on Instagram. However, they seem to be gaining steam on LinkedIn as users vie for industry leader status to boost their bottom lines. Pods can be small and niche to larger groups consisting of thousands of members who have nothing else in common save for their desire to game the algorithm. The idea behind this hack is that mutual support will trick social media algorithms into boosting your reach and engagement. When you sign up for a pod, you agree to spend countless hours liking, sharing, and leaving generic comments on other pod members’ posts. Why are social media engagement pods bad news for your brand?So, what’s wrong with that? Plenty. Of least concern is the fact that social media engagement pods artificially increase your engagement. All those likes, shares, and comments may get eyeballs on your content, but are they the right eyeballs for growing your brand? Highly unlikely. It’s also time-consuming to spend all your time on social platforms engaging with posts you neither find interesting nor valuable. What often ends up happening is you’ll see posts with thousands of “great post” or “thanks for posting” comments from pod participants that leave a bad taste in the mouths of non-pod people who discover your content. An annoying side effect of hanging out in engagement pods is you’re skewing your algorithm. Regularly engaging with posts that serve no purpose for building your brand will clog your social media feed with junk content. By far the worst reason social media engagement pods are bad news for your brand is because they make it easier for hackers to gain control of your social media accounts. It’s this scary scenario that prompted data analytics expert Daniel Hall to launch the Spot A Pod social media campaign on LinkedIn to expose the hidden dangers of pods. Lempod vulnerability uncoveredOne of the most popular engagement pods for LinkedIn users is Lempod. The LinkedIn automation tool allows Lempod users to automatically like and comment on each other’s posts. It promises “tons of LinkedIn post views” that encourage the platform to boost your posts “to an audience of people who liked your content,” according to Lempod’s website. Lempod was founded by Guillaume Moubeche in 2018. He successfully exited the company after 18 months at the helm to focus on his other business, lemlist. However, the company continues to sell its services to LinkedIn users eager to skip to the front of the popularity line. Recently, Hall discovered a vulnerability in the Lempod software that allowed hackers to gain access to your LinkedIn credentials and then use them to hijack your account. Once inside, hackers could bypass Lempod’s tracking security protocol to glean and manipulate all sorts of useful information about LinkedIn users. “Imagine giving your keys to a valet who parks your car in a lot,” said Hall. “A stranger tells the valet his car is in the same lot yours is in, so the valet gives him the keys to all the cars in that lot. In this case, all the logins to everyone’s LinkedIn account in the pod were given away.” With more than 10,000 Lempod users and more than a billion members on LinkedIn, Hall called the scope and severity of the breach alarming. He alerted LinkedIn’s customer support, which validated the issue. You can see their response to him below. “Any time you connect your LinkedIn account to a pod or Chrome extension, you may be giving them full access to control your account to act on your behalf,” said Hall. As of April 9, LinkedIn confirmed the vulnerability and took steps to prevent hackers from using it to further access the platform. However, this is just one of the many risks pod users face when they willingly hand over their account access to engagement pods, said Hall. Engagement pods ruin your reputationMaking your social media accounts vulnerable to hacking is certainly one of the more serious consequences of using engagement pods. Ruining your professional reputation is the other. To show the damage that pods can do to your character, Hall occasionally creates what he calls “fake news” posts and then submits them to engagement pods requesting members help boost them with comments, likes, and shares. In one of these recent fake news posts, Hall kept the original article but changed a few numbers in his post, making it obvious to any human who read the article and his post promoting it that something was off. “Before long, over 200 creators that had no clue they even engaged with a fake news post helped to spread the fake news by being in a pod,” he said. “You’re using a firehose approach to generating business, hoping maybe one or two of those people will engage with you. But at the end of the day, people are going to see through those fake reactions, and it’ll be like a watermark of deception for them.” How do you identify social media engagement pod users?It doesn’t take a rocket scientist – or in this case, a data analyst – to identify a pod user. Hall said one of the tell-tale signs is easy for anyone to spot. “The devil is in the details,” Hall said. “You’ll see a post that quickly gains traction with very few followers, sometimes with new comments within seconds of each other.” Seeing the exact comment from multiple users is another clue the poster is using a pod to artificially boost their content. Lempod makes it easy for its pod users to choose from a list of AI-generated comments its chatbots can use to interact with other pod members’ posts. Hall has studied pod behavior on LinkedIn since 2020. He created a proprietary algorithm that measures how much time users spend in the comments of social media posts engaging with each other. After its creation, Hall realized he could use the software to download comments from live streams on LinkedIn to identify chatbots conversing on posts. “It was eye-opening,” he said. “It showed the platform was riddled with bots talking to themselves.” Launching SPOTAPODHall decided to go all-in on his quest to expose the prevalent use of social media engagement pods on LinkedIn. He joined thousands of pods to study them from the inside and collect data to support his findings. In October 2023, Hall began exposing content creators on LinkedIn for whom he had the receipts of pod activity. “At first, I was just calling them out, and people were like, ‘Nah, this isn’t real,’” he said. “So, I started displaying data and images of the people from the pod platform since I had the evidence of their participation in pods. People have called pods out before, but nobody’s ever really shown the proof. I did.” Hall has a list of over 200 LinkedIn creators he’s found in engagement pods. His biggest pet peeve is LinkedIn users who sell engagement systems to others who hope to achieve the same success on LinkedIn without knowing their idols are getting their fake engagement numbers through pod participation. Even worse, sometimes unsuspecting LinkedIn users hand over access to their accounts to content marketing agencies and individual consultants to help them grow their brands. Those providers submit their clients’ details to engagement pods to artificially boost engagement and visibility without the person’s consent. Hall has taken quite a bit of heat for his crusade. He’s even had pod users he’s exposed private message him to say they’ve lost business after clients saw his posts about them. “For me, it’s not about targeting anybody,” said Hall. “It’s about trying to put the human back in humanity.” How do social media influencers use engagement pods?Social media influencers are a popular marketing strategy for businesses interested in expanding their reach and engagement online. They use influencers to create and share branded content to promote their products or services to their followers. Companies gravitate toward influencers in their industry with a large audience full of potential customers for their brand. According to data from Statista, nearly 70% of U.S. marketers in companies with more than 100 employees used influencers as part of their marketing efforts. Earlier this year, corporate influencer Lara Sophie Bothur was called out by Hall and others for reach manipulation on her LinkedIn account using engagement pods. These data experts pointed to evidence of aids to inorganically increase reach that included constant linear follower growth of 1,000 profiles per day and external engagement rates in the double digits. Bothur’s employer, Deloitte, denied the allegations. Online magazine t3n provided an in-depth report on the incident. Investigative reporter Andreas Weck reached out to LinkedIn because Bothur is part of the platform’s Top Voices program. LinkedIn told Weck that its team didn’t identify any irregularities with Bothur’s account. During its investigation, t3n noted that profiles and their comments disappeared from LinkedIn, including duplicate comments that its editorial team identified as evidence of pod engagement. Hall said he recorded similar extensive deletions after Bothur’s account was called out. “Every time I drop comments, they mysteriously go missing from the platform,” he said. When marketers use engagement podsHall cautioned against assuming the people behind the profiles on LinkedIn caught using engagement pods knew of their involvement. Unfortunately, some marketing agencies and consultants specializing in content creation for social media growth place their clients in pods without their knowledge or consent. “They sometimes put unsuspecting creators into these pods when they seek out services with them,” said Hall. “They unleash pods on your content when you’re a client and you don’t know it. So, it looks good, and you think you’re getting what you paid for but you’re really not. It’s all an illusion created by pods.” The Write Reflection reached out to two creators on LinkedIn who were placed in engagement pods by a marketing agency without their knowledge. Neither responded to requests for an interview. What’s the right way to increase social media engagement?It’s not difficult to understand why pod use is on the rise across all social media platforms. They promise a quick rise to fame. But as any reputable content marketing professional will tell you, slow and steady wins the race. The key to organic growth is consistently providing value, nurturing genuine connections, and adapting your approach based on audience feedback. Yes, it’s time-consuming. Yes, it requires effort. But social media engagement hacks like engagement pods set you up for failure in the long run. Instead, try these practical tips that help your brand expand its reach naturally while building mutually beneficial relationships. Create valuable and engaging contentFocus on producing high-quality content that educates, entertains, and visually appeals to your ideal customer. Mix up different content formats – photos, videos, stories, live streams, and carousels – to keep it interesting. Don’t be afraid to show the faces of the people behind your brand. People connect with people, not corporate identities. Encourage user-generated contentOne of the most effective ways to get your followers invested in your brand is to run contests, giveaways, and campaigns that inspire them to create and share content that features your products or services. Repost and engage with their content to build a sense of community and show your appreciation. This technique is part of the kind of genuine relationship-building that gives brands staying power on social. Collaborate with complementary brandsThere’s room for everyone to succeed on social media. Finding a complementary brand and partnering with them to reach each other’s audiences through co-created content, takeovers, or cross-promotion is a fun way to encourage organic engagement. Followers crave these kinds of collaborations on social media because they’re authentic and fun. Before you engage in this kind of partnership, verify the other business aligns with your brand values. The bottom line on social media engagement podsSocial media engagement pods are a short-sighted solution that won’t lead to sustainable, organic growth for your brand.
Instead of relying on artificial engagement, focus your efforts on creating genuinely valuable content, building authentic relationships with your ideal customers, and using ethical marketing strategies and tools to reach more of the people who matter most.
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ARE THE LIFE INSURANCE PAMPHLETS IN the UPSTAIRS DRAWER If you’re wondering what the heck you just read, you’re not alone. Posts like this litter the social media accounts of the fast-food chain Wendy’s. The style of posting is eerily reminiscent of a 5-year-old who got hold of their mom’s iPhone and started posting random nonsense to her social accounts. It ranges between utter gibberish and juvenile jib-jabbing with other brands and customers. Wendy’s isn’t the only brand embracing this style of engagement. Ryan Air, Duo Lingo, and Innocent Drinks have gotten in on the game as well. Some organizations have gone all in on this unhinged trend of posting to their socials in their quest to become more relatable to their target audiences. At least that’s the theory behind this latest social media craze. Social media managers have mixed feelings about the risky marketing strategy. Some embrace it while others caution their clients to think twice before going all-in. Making the (social media) connectionBrands taking on a human persona isn’t a novel concept. Social media managers for brands like Denny’s and Wendy’s hit the social media scene in the early 2000s with some quirky posting designed to ditch corporate speak in favor of a more down-to-earth persona. However, those posts didn’t rise to the level of derangement seen on some of those same accounts today. So, why the shift? In one word: engagement. The goal is to make themselves more relatable to their core audience. Making a connection to build a strong relationship is the driving force that leads brands to shout in all caps and insult those who dare interact with them on their social feeds. Ivory Bandoh, a social media manager and image consultant for B2B and SaaS brands, said the trend started picking up in 2020. “The pandemic hit, and (social media) became like the Wild, Wild, West,” she said. “People weren’t going into stores or using products physically, so the main place to get interaction with brands was online.” Differences in the market forced brands to find new and innovative ways to connect with – and entertain – their audiences. Unhinged posts were more about staying top of mind than converting traffic to sales. The wilder, the better. “At that point, all bets were off,” said Bandoh. Targeting the right marketKristina Sanderson, founder and principal strategist at Clique Marketing, said the unhinged trend opened the door to natural conversation between brands and their followers on social media. “There was never that sort of two-way communication between brands and consumers before,” she said. Younger generations, particularly Gen Z and Gen Alpha, become loyal to organizations that embrace this style. The more disturbed, the better. A quick stop by the comment sections of Wendy’s, Duo Lingo’s, and Ryan Air’s social media accounts confirm it. “Younger generations want to feel that connection,” she said. “They don’t trust and follow brands just because they’re legacy brands. It’s a question of buy-in and how do you get that from a generation that isn’t going to inherently give you that same respect that an older generation might.” Unfortunately, some organizations insist on this style of social media marketing, even when it doesn’t fit their target audience, said Bandoh. “The main issue I’m starting to see is this isn’t a trend anymore,” she said. “It’s now a baseline or norm for social media marketing, and that’s where I kind of red flag it. One trend or type of social media strategy is not a blanket. It cannot work for every single type of industry or brand.” Kaiya Williams, a gravitational brand strategist with KAW Management Group, said there’s a right way and a wrong way to do it. She suggests companies feel it out a bit more to decide what it means to speak this language and how to get it to convert. They must ask themselves if they’re talking to the people who are buying their products. Most of all, they must make sure they’re staying true to their brand voice. “Companies like Ryan Air have done a phenomenal job with their content,” she said. “The way they’ve connected and inserted themselves into relevant cultural happenings is a great integration and all very much in line with their brand messaging and tone of voice.” The rules of unhinged clubWhat happens in unhinged club doesn’t stay in unhinged club. It’s broadcast to the far reaches of the internet, where it lives on forever. As anyone who has ever posted something they later regretted can attest, there’s no such thing as deleting content from the internet. Search engines index it. People take screenshots of it. Any blunder you make with your brand’s social media accounts lives in infamy. That’s part of what makes this method of posting such a risk. The other issue is there’s not much agreement on how far is too far. There’s little rhyme or reason to how social media managers exploit the unhinged social media method. Someone is always pushing the envelope. In the fall of 2022, Tampax’s official Twitter account went viral for an unhinged tweet that used a play on words about slipping into a woman’s DMs. The cheeky tweet resonated with some consumers while offending others. Tampax doubled down on their right to post the tweet before finally deleting it after a barrage of unfavorable comments from consumers. However, the post in question was screen-grabbed by more than a few people who have reposted it relentlessly. “I don’t know that the execution of this unhinged approach is solid across the board,” said Williams. “The approach of making your brand – especially multi-million-dollar organizations – more approachable and truly connecting with the target market is extremely valuable. As it evolves, they need to work out a few of the kinks.” Crossing the lineThere’s a fine line between relatable and offensive. It’s a distinction that’s becoming murkier the longer the unhinged trend continues. Tampax learned that lesson the hard way. The brand hasn’t posted to its Facebook or Twitter accounts since the DMs debacle. Instead, their social team focuses on making content for Instagram and TikTok, which doesn’t embrace the unhinged style. Posts there are fun yet informative. Does that mean Tampax learned its lesson? We’ll never know. They didn’t respond to a request for comment. Brands that take the leap and cross a line must accept responsibility for their actions, said Williams. “It can be as simple as saying you missed the mark, and it wasn’t meant to be offensive. Then, move from there into solutions on how you’ll make sure it doesn’t happen again.” Bandoh agreed, noting that brands make mistakes and deserve to be forgiven. “They deserve an opportunity to learn and grow from the mistake,” she said. “But let’s be real. The likelihood of them being able to do it depends on the nature of the offense. It depends on what you did, how long you let it go before you realized it was a bad move, and how long it takes people to overlook it and give you another chance.” The internet has selective outrage when it comes to these kinds of missteps, Bandoh said. She recounted an instance with a well-known social media manager who used a brand’s account to jump into conversations on other social accounts using an unhinged style of posting. It wasn’t received well by others. The person apologized for their actions and seemed to recover quickly from the debacle. Brands that find themselves the victims of unhinged posts from other brands have options for handling it. Bandoh said the best approach is to ignore it. “If it’s so unhinged it needs to be hidden or removed, then do it.” Sanderson warned brands that go down the rabbit hole of unhinged posting and have it go badly can end up with a PR nightmare on their hands. “At that point, you’ll need someone to help with crisis management and rebuild what you’ve broken,” she said. “There’s no cheap way to do that.” As a rule, Sanderson tells her clients if they’re not willing to 1000% stand behind the things they’re saying in social media spaces, then they should avoid doing it at all. “Run away, and run away fast,” she warned. “Find another way to communicate your vision to your community.” Building a box and staying in itBandoh said she’s not afraid to speak up when clients want to try this trend and she knows it’s not a good fit for them. “I’m cool if those brands do it because it works for them or their audience,” she said. “But when it starts to become the blanket approach to doing social media marketing, that’s where I draw the line.” Sanderson said she has similar conversations with her clients. She has represented brands that thought they were ready for the unhinged style, only to discover they weren’t ready when it got down to the brass tax. “In those cases, I tell clients that we’re going to build a box and then stay in it.” An unhinged voice isn’t the only way to connect with your audience, said Williams. “Authenticity is the key to connecting with your target audience,” she said. “The cold, corporate approach doesn’t translate with most audiences today. Sometimes, brands just need to be a little less polished so they can resonate with people.” Entertaining, connecting, and informing can be fun without going over the edge. Working with a social media strategist can help brands find the right tone of voice to resonate with their customers, said Williams. When it comes right down to it, brands must decide if they want to use this tone of voice because it’s trendy, or because it has the potential of boosting engagement with their target audience. “Don’t do it because it’s trendy,” said Sanderson. “Do it because it’s something that will resonate with your target customer base.” AuthorShari Berg has known she wanted to be a writer since she was old enough to hold a pencil in her hand. She believes everyone has a story to tell, and it’s her job to discover it. Shari owns The Write Reflection, a Pittsburgh-based copywriting and content writing company that empowers small business owners to wield the power of words. I’ll never forget the day it happened. It truly was one of the longest days of my life. What could possibly feel like an eternity, you ask? Well, I was put in Facebook jail. That’s right, my friends. I’m a Facebook felon. You want to know why? I commented publicly in a group that someone should be careful they didn’t get “slapped with a lawsuit.” Wham, bam, thank you, ma’am, I quickly found myself incarcerated for 24 hours. The charge? Threatening violence against another user. No, really. If you’re on the floor laughing so hard you think you might pee your pants, I don’t blame you. It’s rather amusing. At least, that is, until it happens to you. For a full day, I could do nothing except longingly stare at all the fun and informative content posted by friends and colleagues. No engagement allowed. I couldn’t post to my Facebook feed for my own business or that of any of my clients whose social media pages I manage. Appealing to Facebook was a no-go. I received a swift response warning me that if I persisted in objecting to their harsh sentence, I would be permanently banned. I wasn’t sure whether I was amused or irritated by the whole situation. As I hear more and more stories of people landing in Facebook jail, I think it’s safe to say my feelings lean more toward outrage now. Here’s why. Facebook jail offensesSo, how does one spin the wheel and win the prize of landing in Facebook jail? It’s called artificial intelligence, my friends (although I’m pretty sure there isn’t much intelligence happening with these AI bots). By its own admission, Team Zuck uses AI to identify what it considers “objectionable content.” These overzealous bots use Facebook’s internal enforcement guidelines to search for content in seven areas:
The AI bots that constantly crawl the site use their newfound knowledge to identify posts that violate terms of service (TOS). I could get behind the movement if it weren’t for the fact that Facebook’s AI bots have a lot of trouble with context. Therein lies 99.99 percent of the problem of ending up in Facebook jail without the possibility of parole. What happens in Facebook jail?Well, for starters, you can’t comment or like any posts. Doesn’t matter how awesome the content is or who posted it, once you’re in Facebook jail, you’re done interacting until your sentence expires. If it’s your first offense, you’re most likely facing a 24-hour ban from the platform. Once sentenced by Facebook’s AI bots, you also won’t be able to:
Basically, my friends, you can look at Facebook and that’s about it. You’ll have to wait until you get out on parole before you can do anything fun again. If you try to reason with Facebook about your sentence, you’ll only prolong it. Trust me on that one. It's the context, silly Facebook botsIt’s clear to anyone who’s been paying attention that Facebook’s AI works off a list of trigger words. If you have the misfortune of using any one of these words in an otherwise innocent, non-threatening statement on the platform, you risk a Facebook jail sentence. I alluded earlier to the time I said “slapped with a lawsuit” during a discussion and was put in Facebook jail for threatening violence. A former colleague of mine recently shared a cell with other users for daring to say she “punched the clock” at work. You and I know that she meant she clocked in for her shift at work. We’re humans. We get context and slang phrases. Facebook’s AI bots definitively decided she must have physically assaulted an inanimate object. Oi. Good communicators know that language requires context to be understood by both the speaker and the listener. Humans are superior to AI bots in this skill. We know how to listen to the rest of the words in the sentence before judging the speaker’s intent. In the case of my Facebook jailing, all the AI bots recognized was the word “slapped,” and assumed I meant the term in a violent way. As my college journalism professor often espoused, “When you assume, you make an ASS out of U and ME.” AI bots can do many things but understanding the intent of our words doesn’t appear to be one of them. It’s one of the many reasons why I don’t panic about all these AI writing software programs that claim they can replace a traditional copywriter. English is a violent languageI know what you must be thinking. Shari, just avoid using words that Facebook’s AI bots might flag as violent. You would think it would be that simple but I’m here to tell you that it’s not, my friend. I’ve never realized how many words in the English language could be construed as violent before my trip to Facebook jail. (When you can’t play on social media, you entertain yourself in other ways). Here are just a few of the many intense words Facebook might flag (or has flagged), plus the common ways we use them in everyday language. BloodshedOur wordy friend the dictionary defines bloodshed as “the killing or wounding of people, typically on a large scale during a conflict.” Yep, that’s violent, alright. Unless, of course, you say something like, “I just heard some songs by Bloodshed and had no clue he was such an awesome rapper. Too bad he’s dead.” I bet you dollars to doughnuts Facebook would ding you for that one, even though you’re talking about a musician, not committing actual carnage. Hit me (with your best shot)If you suddenly have Pat Benatar’s iconic tune stuck in your head, my apologies. I needed to use this phrase to illustrate yet another time Facebook’s AI bots dinged me for violent language. I asked some of the copywriters in a professional networking group to which I belong to provide feedback on some language I wanted to use in a campaign ad for a client. I ended my request by saying, “Don’t be shy, I’m not easily offended. Hit me with your best shot.” They gave me great advice, alright. I just couldn’t thank them for it for 24 hours because – you guessed it – I was back in Facebook jail. Killed It!“I totally killed it today on the basketball court!” Did you now, my friend? Well, don’t be telling anyone about it on Facebook. You know why? Because those pesky AI bots will slap on the proverbial handcuffs and escort you right into Facebook jail. No, really. One of my friends made the mistake of bragging about his baller skills in a post on another friend’s Facebook wall. Before long, he was texting to tell me Facebook reprimanded him for threatening violence against another user and gave him a 24-hour timeout to think about what he’d done. Slapshot“I took a slapshot at the goalie and scored!” My husband loudly proclaimed upon returning from his adult league hockey game one morning. I was just logging into Facebook and told him not to say it too loudly for fear the bots would come to drag us both off to Facebook jail. I was only sort of joking. Just the day before, another colleague exuberantly exclaimed “Slap me silly, Sidney!” when talking about a recent score Pittsburgh Penguins’ star player Sidney Crosby had made the night before against state rivals the Philadelphia Flyers. Anyone who follows hockey knows that’s a famous phrase uttered by sports reporting icon Mike Lange any time Crosby scores an amazing goal. Apparently, the Facebook AI bots aren’t hockey fans. My friend ended up in Facebook jail a few hours later. His crime? Inciting violence. No, really. Try not to roll your eyes hard enough to give yourself a concussion on this one. Outsmarting the Facebook jail guardsSo, what’s a wordsmith to do, you ask? The hell if I know. What I can tell you is typing out anything on Facebook immediately triggers my anxiety these days. I’ve been put in Facebook jail so many times now that if it happens just one more time, they’ve assured me that my account will be suspended permanently. (I can almost see the Facebook bots wagging their autonomous fingers at me while making that threat). It takes me a long time now to string a few sentences together on the platform. I analyze everything I say and how it could be misconstrued before posting. While it’s a total crapshoot on whether you’ll end up being flagged for violent language, here is what you can do if it happens:
I can tell you one thing. My Facebook jail experiences have made me a better wordsmith. Sure, I’m a giant bundle of nerves every time I make a post. However, I also find new and creative ways to replace words that might be mistaken for threats of violence. Want to check out some of my craftiness? Stop by my Facebook page and give me a like and follow and a few words of encouragement. I promise I won’t report you to Facebook for offending me. 😊 AuthorShari Berg has known she wanted to be a writer since she was old enough to hold a pencil in her hand. She believes everyone has a story to tell, and it’s her job to discover it. Shari owns The Write Reflection, a Pittsburgh-based copywriting and content writing company that empowers small business owners to wield the power of words. |
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