Fake It Until You Make It: One CEO’s Cautionary Tale About Engagement Pods

A graphic illustration of a social media influencer staring at her social media feed, with hearts floating around her to symbolize likes.

By all accounts, Jason Hill was a skillful entrepreneur with a hot new idea on his hands. He’d created an app that reverse-engineered the scheduling process to enable instant networking, allowing entrepreneurs and business owners to easily connect with experts through 1:1 phone calls, fostering valuable relationships and creating endless opportunities. Now, he just needed … Read more

Crush Your Competition with a Less-Is-More Social Media Marketing Strategy

A smiling Black woman wearing glasses and a yellow sweater sits in front of a laptop. Floating around her are symbols of social media posts, likes, and shares.

Social media marketing is a critical component of any well-rounded content strategy. Solopreneurs and small businesses must master the art of creating relevant and interesting content for their ideal customers to drive growth. With more than 100 social media platforms available, how do you know which ones are the most effective for achieving your goals? … Read more