Fake It Until You Make It: One CEO’s Cautionary Tale About Engagement Pods

A graphic illustration of a social media influencer staring at her social media feed, with hearts floating around her to symbolize likes.

By all accounts, Jason Hill was a skillful entrepreneur with a hot new idea on his hands. He’d created an app that reverse-engineered the scheduling process to enable instant networking, allowing entrepreneurs and business owners to easily connect with experts through 1:1 phone calls, fostering valuable relationships and creating endless opportunities. Now, he just needed … Read more

The Dark Side of Social Media: Engagement Pods

A man in a business suit sits across from an AI robot in an office. Both are working on laptops.

Building your brand organically is hard work. Gaining traction with your content creation on social media platforms like LinkedIn and Instagram is critical for natural organic growth. However, social media engagement is a double-edged sword. It’s that elusive metric businesses of all sizes chase to gain more visibility in the feed.  It requires a solid … Read more