A half-open laptop shines with the words "Reflections" from the screen.
A graphic illustration of a social media influencer staring at her social media feed, with hearts floating around her to symbolize likes.

Fake It Until You Make It: One CEO’s Cautionary Tale About Engagement Pods

By all accounts, Jason Hill was a skillful entrepreneur with a hot new idea on his hands. He’d created an app that reverse-engineered the scheduling process to enable instant networking, allowing entrepreneurs and business owners to easily connect with experts through 1:1 phone calls, fostering valuable relationships and creating endless opportunities. Now, he just needed … Read more

A man in a blue suit holding a business card with a BH on it appears in a woman's computer screen and asks her if she wants to boost her website traffic fast.

Bad SEO Practices Can Ruin Your Rep

Dishonest. Sneaky. Unethical. Call it whatever you want, but the strategy remains the same. When businesses manipulate SEO practices to deceive consumers, they risk harming their reputations and customer base. Unethical SEO practices extend far beyond Black Hat SEO techniques like keyword stuffing and paid backlinks. They are more duplicitous, often deliberately misdirecting consumers to … Read more

A Black woman with a shocked expression on her face as she reads content from her favorite brand online. Symbols for swear words appear around her.

The F-Word Factor: When Should Brands Swear

It’s not your imagination. Brands swear a lot more frequently in their copy these days. It’s not a stretch to suggest that potty-moth copy is making a comeback. It used to be taboo, except for the occasional well-placed damn. Writers would not have thought about ever including the gasp-inducing f-word in their sales copy at … Read more

Sherry Cerino of Ella's Way.

Ella’s Way: Turning The Page On Kindness And Acceptance

Ella’s Way is more than a children’s book initiative. It’s a heartfelt mission born from the passion and experience of retired nurse Sherry Cerino. Her long career in pediatric and adult medicine exposed Cerino to individuals of all ages with complex needs and disabilities, developing her strong passion for respect and tolerance of differences. She … Read more

Two hands are positioned on a white computer keyboard. The hand on the left is robotic. The hand on the right is human. The WRite Reflection official log of a W and R with a pen in the middle appears in between the hands.

AI Content Detectors: Claims VS Reality

Just last year, organizations were dropping their writers like hot potatoes to generate free content using AI tools. Entire marketing departments were getting the old heave-ho in favor of ChatGPT, Claude, Perplexity, and other generative AI. The love affair was brief. It didn’t take long to realize AI can’t replace skilled human writers. They began … Read more

A robotic hand types on a laptop that shows the home page of a company called ExcelJet, which was the victim of AI content creation tools misused by an SEO agency.

AI-Generated Content: Friend or Foe in SEO

Social media platforms are filled with AI content creation gurus singing the praises of tools like ChatGPT. They offer step-by-step instructions on how anyone can gain Google’s favor by following their guidance. Technically, some of their techniques work (even if just temporarily). One of the latest brags online is how easy it is to boost … Read more

Computer code appears over a woman as she sits at a computer using AI content creation tools.

5 Best Practices for AI Content Creation Tools

AI content creation tools like ChatGPT, Claude, and Google Bard took the spotlight in 2023. Content creators oohed and aahed about the benefits of using them to streamline your content marketing process. Since most entrepreneurs and small business owners value tools that save them time and resources, they quickly began harnessing the power of AI … Read more

A color palette, logo design sketch, and other visual branding tools sit on a work desk.

How to Do Visual Branding Right

Business owners must do more to help their brands stand the test of time. Gone are the days of developing a useful product and providing excellent customer service as the only components of longevity. Case in point: visual branding. If you’re wondering what the heck visual branding is and why you need to add it … Read more

A team of in-house content marketers plans a content strategy for a small business.

In-House Vs. Outsourced Content Marketing: Which is Better?

Its ability to build brand awareness, engage audiences, and drive conversions makes content marketing an indispensable tool for modern business. Investing in a high-quality content marketing strategy has sparked the debate over whether businesses should manage their content marketing efforts in-house or turn to outsourced content marketing solutions to meet their needs. In-house content marketing … Read more

A woman wearing a pink business suit holds a resume in her hand as she sits and waits for her job interview.

I Would Do Anything for a Job—Except That

When I was fresh out of college nearly 30 years ago and eager for my first journalism job, I was fortunate enough to have three newspapers courting me. The first was (and still is) one of the largest newspapers in Florida. My other options were a mid-sized newspaper in the Philadelphia area and a small … Read more