Shari Berg 
Creating a content marketing strategy that drives customers to your proverbial doorstep isn’t easy. Establishing clear objectives is always the first step in the process. Once you know what you want to achieve, you must figure out who is going to help you get there. Marketing pros call it audience research. This is the step … Read more
One person is more than enough to make a difference. That’s the mantra that drives Jay Jones to expose the dark underbelly of LinkedIn filled with scammers preying on desperate job seekers. To date, his relentless pursuit of those with nefarious intentions has helped to take down 4,000 fake job ads and uncover scammers posing … Read more
Ten to 20 seconds. That’s how quickly you must make a good first impression with website visitors. Fail to hold their attention, and you won’t get a second chance. They’ll be off to your competitors in search of more engaging content. Welcome to the fast-paced digital world, where attention spans are fleeting, and competition is … Read more
The literary snob in Jeff Vande Zande ignored the idea brewing in his brain for most of the summer of 2020. How could he possibly think about putting those thoughts on paper when they were—gasp! —so far off from the genre he usually pursued? With five novels under his belt, most fell neatly into the literary … Read more
Engagement pods aren’t a new phenomenon. Social media fakefluencers have relied on them since 2016 to boost their popularity online with bought followers, likes, and comments to create the illusion of a large and captivated audience. However, these social media influencer wannabes aren’t the only ones leveraging the power of engagement pods to get noticed … Read more
By all accounts, Jason Hill was a skillful entrepreneur with a hot new idea on his hands. He’d created an app that reverse-engineered the scheduling process to enable instant networking, allowing entrepreneurs and business owners to easily connect with experts through 1:1 phone calls, fostering valuable relationships and creating endless opportunities. Now, he just needed … Read more
Dishonest. Sneaky. Unethical. Call it whatever you want, but the strategy remains the same. When businesses manipulate SEO practices to deceive consumers, they risk harming their reputations and customer base. Unethical SEO practices extend far beyond Black Hat SEO techniques like keyword stuffing and paid backlinks. They are more duplicitous, often deliberately misdirecting consumers to … Read more
It’s not your imagination. Brands swear a lot more frequently in their copy these days. It’s not a stretch to suggest that potty-moth copy is making a comeback. It used to be taboo, except for the occasional well-placed damn. Writers would not have thought about ever including the gasp-inducing f-word in their sales copy at … Read more
Ella’s Way is more than a children’s book initiative. It’s a heartfelt mission born from the passion and experience of retired nurse Sherry Cerino. Her long career in pediatric and adult medicine exposed Cerino to individuals of all ages with complex needs and disabilities, developing her strong passion for respect and tolerance of differences. She … Read more
Just last year, organizations were dropping their writers like hot potatoes to generate free content using AI tools. Entire marketing departments were getting the old heave-ho in favor of ChatGPT, Claude, Perplexity, and other generative AI. The love affair was brief. It didn’t take long to realize AI can’t replace skilled human writers. They began … Read more