Shari Berg 
Just last year, organizations were dropping their writers like hot potatoes to generate free content using AI tools. Entire marketing departments were getting the old heave-ho in favor of ChatGPT, Claude, Perplexity, and other generative AI. The love affair was brief. It didn’t take long to realize AI can’t replace skilled human writers. They began … Read more
Social media platforms are filled with AI content creation gurus singing the praises of tools like ChatGPT. They offer step-by-step instructions on how anyone can gain Google’s favor by following their guidance. Technically, some of their techniques work (even if just temporarily). One of the latest brags online is how easy it is to boost … Read more
AI content creation tools like ChatGPT, Claude, and Google Bard took the spotlight in 2023. Content creators oohed and aahed about the benefits of using them to streamline your content marketing process. Since most entrepreneurs and small business owners value tools that save them time and resources, they quickly began harnessing the power of AI … Read more
Business owners must do more to help their brands stand the test of time. Gone are the days of developing a useful product and providing excellent customer service as the only components of longevity. Case in point: visual branding. If you’re wondering what the heck visual branding is and why you need to add it … Read more
Its ability to build brand awareness, engage audiences, and drive conversions makes content marketing an indispensable tool for modern business. Investing in a high-quality content marketing strategy has sparked the debate over whether businesses should manage their content marketing efforts in-house or turn to outsourced content marketing solutions to meet their needs. In-house content marketing … Read more
When I was fresh out of college nearly 30 years ago and eager for my first journalism job, I was fortunate enough to have three newspapers courting me. The first was (and still is) one of the largest newspapers in Florida. My other options were a mid-sized newspaper in the Philadelphia area and a small … Read more
There’s an ugly side to local search engine optimization through Google Business Profile (formerly Google My Business). A major flaw in how the accounts work can compromise a brand’s reputation. Most organizations aren’t aware of the issue until it affects them. By then, it’s a complicated mess to resolve (if you’re lucky enough to settle … Read more
“Who is the hero of your brand story?” I innocently asked this question one day on social media, complete with a cute graphic to illustrate my point. My intention was to tout the importance of storytelling when establishing brand authority. For the record, a company’s CEO or product is never the hero of a brand … Read more
Ashley Lyn Olson always had a passion for writing. Long before a horrible car wreck paralyzed her and took the life of her father, she was espousing about the world around her through the written word. “Words are just constantly coming to me. The words that really shine or stick to me . . . … Read more
As a communications professional and mother of an autistic child, I often am asked how to talk to a neurodiverse person. Let me assure you, I’m not an expert in this field. Just because I have a child on the spectrum and a degree in communications doesn’t make me an all-knowing spokesperson for neurodiverse people. … Read more