The Heavy Weight of Small Dreams: Navigating Business Ownership in Uncertain Times

A woman sits in front of her laptop and shipping boxes with her head in her hands over small business ownership stress.

Small business ownership is a high-wire act performed without a safety net. Behind every neighborhood cafĂ©, boutique, or local service company lies an untold story of sleepless nights, maxed-out credit cards, and kitchen tables covered with spreadsheets into the wee hours of the morning. While entrepreneurship is often glamorized as a path to independence and … Read more

Copy > Design: The Truth About What Drives Sales

An office that has a desktop computer, a laptop, a tablet, and a mobile device on the desk all displaying the same content-first design website.

Picture this: A sleek, beautifully designed website launches after months of development. The visuals are stunning, the animations are smooth, and the layout is pixel-perfect. There’s just one problem. The copy doesn’t fit. Headlines are too long, product descriptions are awkwardly truncated, and crucial messaging is buried beneath flashy design elements. The result? A costly … Read more