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  • About
    • Endorsements
    • Meet The Team
    • Our No-AI Policy
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  • Reflections Blog
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Branding

How to Do Visual Branding Right

August 2, 2024 by Shari Berg
A color palette, logo design sketch, and other visual branding tools sit on a work desk.

Business owners must do more to help their brands stand the test of time. Gone are the days of developing a useful product and providing excellent customer service as the only components of longevity. Case in point: visual branding. If you’re wondering what the heck visual branding is and why you need to add it … Read more

Categories Branding Tags branding, content marketing strategy, marketing strategy, Visual branding 1 Comment

Creating a Hero for Every Brand Archetype

July 21, 2024 by Shari Berg
A man in a business suit wears a red cape and flies through the air as a represntation of the hero brand archetype.

“Who is the hero of your brand story?” I innocently asked this question one day on social media, complete with a cute graphic to illustrate my point. My intention was to tout the importance of storytelling when establishing brand authority. For the record, a company’s CEO or product is never the hero of a brand … Read more

Categories Branding Tags brand archetype, branding, marketing strategy 14 Comments

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