The 4Ps of #Marketing is crucial to your brand remaining relevant during #covid19. Now is not the time to let your loyal customers forget about your brand.
Whether your business is currently closed due to stay-at-home mandates, or is operating under new guidelines, focus on the third and fourth Ps - Promotion and Place.
To focus on #Promotion, craft clear and concise communications for your customers about your plans for reopening or modifications made to the way you usually deliver the products and services they've come to trust. Advertise your brand on high-traffic websites and make good use of social media for lead generation.
To focus on Place, consider taking the time to create or redesign your company website to make it more relevant. If you are not already on social media, establish social media accounts, and engage wholeheartedly in #socialmediamarketing. Explore ways to creatively partner with other businesses to promote your brands.
Not sure where to start with a #marketingstrategy? Reach out to The Write Reflection today to help guide you through the process.
Shari L. Berg is the owner/operator of The Write Reflection, and a writing professional for 25 years.