This is probably going to sound a bit bizarre coming from someone who makes her living writing SEO copy for clients. Here goes anyway: Do not rely on SEO keywords to rank well on Google.
You did not misread that. I did, indeed, just suggest that you should not rely on SEO keywords to rank well on Google. I told you it was going to sound insane coming from an SEO copywriter. There is a method to my madness, though.
Don’t get me wrong. SEO keywords are a valuable tool for any website. The mistake is in making them your only strategy. For years, SEO experts like myself have worked hard to raise awareness about the importance of SEO keywords in all branded content. The downside to our efforts is that some organizations have gone all-in with SEO, thinking it some miracle cure-all. There is such a thing as keyword stuffing, and the golden hand of Google can and will smack you down if you engage in it.
While it’s true that Google likes making things … challenging … for content providers, earning a page one Google ranking organically isn’t some golden chalice from which the average peasant will never drink. It is attainable when you commit to a multi-tiered approach to SEO. Here are 4 ways to kick your game into gear and get your brand noticed.
Shari L. Berg is the owner/operator of The Write Reflection, and a writing professional for 25 years.