The Importance of SEO

Have a really awesome website, but not getting much traffic? It could be as simple as an SEO – Search Engine Optimization – issue. 

What exactly is Search Engine Optimization? It’s the process of getting traffic to your website from the major search engines. Google, Bing and Yahoo all use SEO, making it crucial to know how to use it to your benefit. Unlike paid search ads – which pop up even when you may not be looking for that product or service – SEO sites are found through the use of key search words. 

In order to get the most bang for your buck with SEO, you will need a skilled writer, who is able to slip in the key search engine words without altering the quality of the work being presented.

Many companies now are realizing that the best results often come from the perfect pairing of someone skilled in SEO writing with someone skilled in public relations. This article, from the website Search Engine Watch, discusses the importance of such a combination.

So if you’re not getting the kind of traffic you expect to your website, consider consulting with a qualified SEO writer and public relations specialist – both of which can be found here at The Write Reflection.