Reporters are busier than ever, with many news agencies understaffed and unable to keep up with the demands of their target audiences. Don't wait for the media to knock down your door with interest in a story. Take the story to them with a custom-crafted press release featuring your team as the industry experts.
Announce breaking news about your brand through a targeted press release campaign. Our skilled writers and public relations experts craft eye-popping, attention-grabbing press releases then oversee their distribution to relevant media outlets.
What is a Press Release?
Press releases, sometimes called news releases, share something newsworthy about your brand with the press and other media outlets. The press release may be appropriate for local media outlets or warrant national coverage.
Journalists and editors can use the information in a press release to prepare an article. It also can be used as a starting point before interviewing relevant parties. An email pitch accompanies every press release to summarize its content. The goal is to entice journalists enough with the email pitch to convince them to view the release.
How to Write an Effective Press Release
Press releases follow a specific format. As a rule, they must contain:
An attention-grabbing headline that clearly states the release's purpose.
A location for the business.
A strong lead that quickly summarizes the newsworthy aspect of the release.
A few paragraphs with supporting information.
A boilerplate, describing your business in a few words.
A name, phone number, and email of a preferred contact person.
Be mindful that it's a press release, not a novel. Limit press releases to between 400 and 600 words for the best results.
Catch the Media's Attention with Targeted PR
Knowing when to send a press release is half the battle. Our PR savvy experts know how to finesse a press release to get your brand noticed. Reach out to us today to plan your PR outreach.